Thursday, December 15, 2011

Technology that Helps you Exercise?

As technology has taken off over the past decade, exercise has taken a downturn. Baig points out how the new Jawbone Up, a rubber bracelet that tracks your exercise levels over the day, is designed to "get you off the sofa" without diminishing your attachment to your Apple Device, since it works with an iOS app. Another point that Baig notes is the comfort that comes with the Jawbone Up, since it essentially feels like a comfortable watch, eliminating a common flaw in wristband technologies of the past. The third point that Baig makes, essentially his thesis, is that Jawbone Up and other products will always have its foibles in the eyes of customers, in this case the absence of a sleep detector, leading to the conclusion that people, generally the tech savvy, will never be completely content with a device. This is supported by Baig's phrase "pooped out" to create a less serious tone, indicating his underlying criticism of complainers. Another phrase that reveals his true purpose is "nits", which generally refers to minor details that the more fortunate tend to obsess over. Like this, Baig cleverly makes a statement about human tendencies all the while reviewing an exercise device.

1 comment:

  1. http://www.usatoday.com/tech/columnist/edwardbaig/story/2011-11-30/jawbone-up-review/51513334/1?loc=interstitialskip

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