My columnist is Edward Baig, a tech columnist at USA Today. The first point that Baig explores is how the iPad has completely taken over the technological industry, easily being the best tablet on the market. Furthermore, the iPad can do everything an Amazon Kindle can do, and more, pointing to the tablets's versatility. However, for hardcore readers, the Kindle is less of a strain and less of a pain, and as Baig emphasizes, is much more natural to read, contrasting with eye-hurting iPads. While that might seem a minor flaw for a more modern customer, the killer for the iPad is the cost, with the cost of the iPad almost (or in some cases, actually) quadrupling that of the Kindle ($100 vs $400). Since Baig, a rather older figure, emphasizes naturality, but more evidently, criticizes the iPad, being unable to run 4g, and with a subtitle "Coming at the iPad", Baig alludes to his preference towards other tablets.
From these points and techniques, Baig not only favors a "friendlier" e-reader, but is critical of the iPad.
http://www.usatoday.com/money/industries/technology/story/2011-11-29/which-tablet-is-best-for-the-holidays/51474252/1
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