With the economy suffering as it is, a new wave of jobs will be lost if the NBA lockout does not end soon. These jobs include ushers, ticket-vendors, and concessionaires that work in the arenas that once hosted sold out games with the ever-rising popularity. The lockout will hit harder than ever because the NBA has never been so popular, and with more seats originally being sold, more work opportunities for the desperate, and consequently, more people devastated by the lockout. However, the strongest effect of the lockout will be felt in the smaller markets, where fans will be completely weary from no NBA. Such cities as Oklahoma City, Memphis, and San Antonio will suffer immensely, and since those cities only house one Big Four sports franchise, fans will be even more dejected. The ultimate realization is that these players and owners are having a petty squabble, one that does nothing to them in a grand scale. Both owners and players are more than well off, so they should try to fix this as fast as possible for those who can't wait for a "fair" solution. The owners and players certainly have time to fix this issue, but the fans definitely don't.
Craven, Tracy. "HoopsHype.com NBA Blogs - Tracy Graven » Can Small-market Teams Survive a Lockout?" HoopsHype - The NBA Basketball Web Site. Hoopshype, 4 July 2011. Web. 18 Sept. 2011. <http://blogs.hoopshype.com/blogs/graven/2011/07/04/can-small-market-teams-survive-a-lockout/>.
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